case study

Featured Partnership

Key Stats


of people who get to LifeCents complete the registration process


of users complete the LifeCents' onboarding and "Discovery" activities

number of businesses that offer LifeCents to their employees and customers

How Lifecents scaled its customer base with Umbrella Brands

LifeCents is the only holistic wellness solution that helps people achieve their financial goals.

The online platform drives consumer engagement and empowers people to increase their financial knowledge, establish healthy financial behaviors, and inspires the motivation they need to create lasting improvements in their financial health & well-being.

UIG + Lifecents

Lifecents and Umbrella Financial combined forces to create a seamless experience for customers engaging with UIG’s innovative Hope chatbot service.

Customers who sign up for Hope the Money Bot are driven to a mobile-first platform powered by Lifecents where they can acquire the knowledge, build the habits and gain the confidence they need to make smarter everyday financial decisions.


“Lifecents selected Umbrella based on the company’s ability to immediately grasp our organization’s vision and rapidly deliver strategic sales resources to empower the growth of Lifecents.

Umbrella’s financial solutions are remarkable. Lifecents is extremely proud of the relationship between our two companies.”

Blake Allison

CEO – Lifecents

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We partner with 550+ companies worldwide.

Customers Served Annually

Independent Agents

Licensed Businesses

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